Melissa Marks - Shumsky

Melissa Marks

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So far Melissa Marks has created 14 blog entries.

New Hire Kits to Build your Culture (and Brand)

Overwhelming, time-consuming, disorganized, unclear… Just a few words you might be using to define the on-boarding process at your company. We found ourselves in the same boat a couple of years ago and decided it was time for a change. Similar to our mission statement, we needed to design, develop, and deliver a new (seamless, organized, clear, and FUN) process to our new hires, including a new hire kit. Shumsky’s Wellness Team transformed into our HY5 Culture Team. While many of the onboarding tasks required attention from Human Resources, the Marketing team attacked the (non-existent) new hire kit. We implemented new hire kits, or branded “swag bags”, to include our 2016 promotional products catalog, a branded baseball tshirt, personalized license plate, fanny pack, candy, and custom journal book with a letter from our owner that explains the meaning behind our mission, vision, and core values. The most important component of the swag bag is the personalized license plate which hangs at each employee’s desk. For each year of service, employees receive a new sticker or tag and it helps the new hires learn names much more quickly since they are all hanging at each person’s workstation. Swag bags are waiting at the new [...]

4 Big Benefits of an Online Company Store

Why You Need an Online Company Store You’ve heard about the concept of online stores here and there, but haven’t taken the step (okay, feels more like a giant leap) to develop an online company store for your promotional products. Your marketing and sales teams  have all been independently ordering based on their promotional needs, and that’s worked out just fine, right? Well, except that one time an account manager used an old logo for his last order of mugs, in the wrong color. Come to think of it, you don’t really have a good way of tracking who is ordering what and how often. For these reasons (and many more), let us talk you through the 4 most valuable reasons to think about starting an online store: Brand Management: Your organization has spent countless hours developing brand guidelines for many reasons. In its simplest form, you want to deliver a consistent brand experience to your target audience. An online company store ensures your branding will be consistent across a wide range of promotional products. With 24/7 access, your team can efficiently order brand compliant products for their events. This is the marketing and creative team’s dream -- a centralized [...]

Branded Under Armour Now Available through Shumsky

Shumsky is officially licensed to distribute branded Under Armour For over 60 years, Shumsky has brought value to our clients with an endless list of brand names to use in your promotional campaigns. We’re very excited to be in a very small group of distributors who are officially licensed as an Under Armour apparel distributor in our industry!  What this means for our clients is access to more than 30 styles of branded Under Armour in categories like apparel, head wear, and bags. Branded Under Armour is the perfect solution for your uniform program or next golf outing when we add your logo or message to the modern color choices like heather gray, laser green, tropic pink or hi-vis yellow. If that sounds a little too modern for your company or event, we also carry the basics: white, black, navy, and red. Apparel styles include men’s and ladies’ short sleeve polos, jackets, t-shirts, hoodies, and more! Now, we’ll introduce you to Eric, our Shumsky Showcase host who will show you a few Under Armour styles. Contact us if you’re ready for more information! https://www.youtube.com/watch?v=gNOxDk_xTKI

Shumsky Honored for Excellence in Promotional Marketing Campaign

Shumsky Wins Local and National Award for Marketing Campaign Shumsky is proud to announce we recently won a GOLD in the 2016 Pyramid Award Competition sponsored by Promotional Products Association International (PPAI) and a SILVER Hermes Award through Dayton’s American Advertising Federation (AAF). Both awards were given for Shumsky’s collaboration on a marketing campaign for a season ticket delivery package for the Dayton Dragons. Thirty-Five Gold, Silver and Bronze winners were recognized at the PPAI Awards Presentation & Reception (in conjunction with The PPAI Expo in Las Vegas). The Pyramid Awards, first introduced in 1958, have grown more relevant with time by recognizing campaigns that demonstrate the effective use of promotional products, packaging and copywriting to create integrated marketing campaign programs and quantifiable results. Winners of PPAI Pyramid Awards are recognized for the outstanding, creative use of promotional products in a variety of client programs and campaigns. "We are very pleased to recognize Shumsky with the Pyramid Award,” said Paul Bellantone, CAE, president and CEO at PPAI. “Shumsky’s dedication to solution-based selling combined with creative inspiration and the ability deliver promotional strategies that resonate with customers and deliver results.” The Hermes Awards recognizes the very best in locally created advertising through [...]

Minor League Baseball Team Delivers Creativity and Fun in Season Ticket Package

Shumsky helps drive loyalty and maintain customer retention for season ticket holders of the Dayton Dragons minor league baseball team. The Need Our client needed a vehicle to deliver a season ticket package to over 5,000 holders and create buzz for the upcoming baseball season. The Solution Our creative team began brainstorming ideas for a fun way to package season tickets. Previously used concepts included a custom home plate box, metal tin/lunch box, and a wooden cigar box all designed and printed with Dayton Dragons branding. Together, we designed and presented an imitation of a Wheaties cereal box, using the Dragons mascot, Heater, on the front of the box and called it “Heaties”. The box contained a sample of the Limited Edition cereal, season tickets and owner’s manual (directions to stadium, seating charts, and contact info for staff), magnet and pocket schedule, and a “free prize” (custom promotional keychains).  The full-color imprint on the box was jam-packed with information such as the opening date, social media icons, serving sizes (of fun!), alumni players, QR codes, and six puzzles and quizzes. The Results Our client has maintained a 92% retention rate for season ticket holders. This project was developed within budget [...]

Scholarship Fund Established in Honor of Jayne Emoff Miller

Shumsky Establishes Scholarship Fund in Honor of Former Owner Michael and Anita Emoff, owners of Shumsky Promotional in Dayton, OH recently established a scholarship fund through PPEF (Promotional Products Education Foundation) in the name of Jayne Emoff Miller. Jayne was a second generation owner of Shumsky during the mid-1980’s into the mid-2000’s and one of the early diversity businesses certified as a Woman Owned Business. She was a part of Shumsky for over 40 years - selling, leading and molding teams. She developed her skills from a combination of the mentoring she received from her parents, trial and error, industry education, and her peers. She was very passionate about helping underprivileged children. Jayne Emoff Miller Aisha Walker, a former scholarship recipient states, “It is with complete sincerity that I say that I would not be where I am today without the generosity of the donors of PPEF. Thank you from the bottom of my heart for helping make my dream of graduating from college as a first-generation student become a reality.” Michael Emoff, son of Jayne states, “We are humbled to offer financial assistance to the continuing education and growth of professionalism through PPEF. My mother was [...]

Fresh Promotional Ideas to Help Focus On Your Brand in 2016

Our 2016 catalog of promotional ideas is here! In a fast-paced world where there are thousands of news articles a day, endless YouTube videos to watch, multiple social media platforms to manage, and millions of people who just can't put down their phones, we are ready to make this year all about YOU and how to "Focus on Your Brand", so your customers focus on... YOU! Consider our catalog as a creative resource, complete with hundreds of items and applications to broaden your market reach.  There is something for every promotion in categories such as technology, apparel, desktop items, recognition gifts, and trending products. We also have project worksheets to help you begin planning your next campaign. Take advantage of our expertise! Shumsky has over 60 years of experience in helping clients like you identify, source, and collaborate on the creative product choices to keep your goals, audience, message and budget all in clear focus. Keep the catalog at your desk for quick reference or if you’re the “less is more” type, visit our virtual catalog. Don’t forget to follow our Pinterest boards for new ideas throughout the year. Call 800-223-2203 to receive a catalog and start focusing on your brand!

Protecting Your Brand with these Easy Steps

How to effectively use branding guidelines One of the most important services Shumsky offers is helping our clients protect their valued brand. As much as we help promote your brand by providing promotional products, we are also responsible for ensuring your brand isn’t misused or abused in the process. The last thing you want is for your promotional partner to not have access to the correct usage of colors, sizes, or other specific guidelines created to prevent misuse. So, how do you avoid this kind of misuse? You can start by proactively sharing your branding guidelines with our team or your branding partner.  Many of you might be familiar with using specific PMS colors in your logo (and many of you might know these PMS colors like the back of your hand). However, many brands choose to elaborate much further by specifying certain requirements in branding guidelines, such as: Restricting the use of certain backgrounds colors/patterns Requiring a predetermined amount of clear space around the logo A minimum size that the logo may be printed Specific tag lines that may or may not be used                         Every brand has [...]

7 Trendy Holiday Gift Ideas

Whether you hate to love it or love to hate it -- holiday shopping time is approaching. The never-ending bustling checkout lines and traffic jams hustling streets are imminent. Shumsky has a few holiday gift ideas from our online Holiday Gift Guide to get you started. All of these products can be branded with your company logo or personal holiday message. The best part? We’ll do it all for you (read: no lines or traffic jams).        1. For the Foodie: Think outside of the chocolate box by gifting this Italian Cooking Set. It includes a colander, bag of organic pasta from Italy, and jar of yummy sauce from Vincent’s Restaurant in little Italy (a secret old world recipe, how cool is that?). Package with an imprinted ribbon for added value! 2. For the Health Nut: Gemline’s Fitness Tracker is the perfect motivation to help drive those upcoming New Year’s resolutions! This product is half the price of FitBit® and can be decorated with a 1 color imprint. Available in black or white. 3. For the Wine-O: This Brookstone automatic wine opener is pretty to look at and easy to use! Now you [...]

PPB Magazine Names Shumsky’s Jill Albers to “Rising Star” List

Shumsky's Executive Director of Global Sales, Jill Albers, has been named one of the promotional products industry’s 2015 Rising Stars by PPB (Promotional Products Business) magazine. PPB is the industry’s flagship publication published by Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for more than 11,000 corporate member companies and 500,000 industry professionals who lead the $20+ billion industry. PPB magazine has selected its 2015 Rising Stars from an industry-wide annual competition. Nominated by industry peers and selected by an in-house panel, the 10 individuals chosen showcase an impressive array of accomplishments along with strong initiative, high energy, industry and community commitments, entrepreneurial prowess and demonstrated expertise in technology.   Since PPB launched the program in 2010, it has become one of the most sought-after honors in the industry. “This year’s PPB Rising Stars are quite an impressive group,” says PPB editor Tina Berres Filipski. “It’s exciting to see what these individuals have accomplished in their short time in the industry and refreshing to see the skills and initiatives they are bringing to it. These are the most watchable young pros in the industry and we are delighted to spotlight them at this point in their careers.”   This year’s [...]