Shumsky and Boost Engagement's Chief Vision Officer, Michael Emoff, was interviewed by Tracy Leigh Hazzard on behalf of Inc.com. In the article, Michael discusses how Shumsky strives to stay relevant in an industry that is on the brink of disruption with big businesses like Wal-Mart and Amazon entering the promotional products space (click here for more on that topic). Michael is quoted as keeping his business on the up-and-up by remaining in a constant state of innovation, competing with ourselves to have the next great idea, and then it's a race to the patent office. To read the full article, click here.
Overwhelming, time-consuming, disorganized, unclear… Just a few words you might be using to define the on-boarding process at your company. We found ourselves in the same boat a couple of years ago and decided it was time for a change. Similar to our mission statement, we needed to design, develop, and deliver a new (seamless, organized, clear, and FUN) process to our new hires, including a new hire kit. Shumsky’s Wellness Team transformed into our HY5 Culture Team. While many of the onboarding tasks required attention from Human Resources, the Marketing team attacked the (non-existent) new hire kit. We implemented new hire kits, or branded “swag bags”, to include our 2016 promotional products catalog, a branded baseball tshirt, personalized license plate, fanny pack, candy, and custom journal book with a letter from our owner that explains the meaning behind our mission, vision, and core values. The most important component of the swag bag is the personalized license plate which hangs at each employee’s desk. For each year of service, employees receive a new sticker or tag and it helps the new hires learn names much more quickly since they are all hanging at each person’s workstation. Swag bags are waiting at the [...]
Years in the Industry: 25 Achievements: Youngest winner of four consecutive Golden Pyramid Awards. Family: Married for 24 years to college sweetheart, Annie, and father of three: Joe Fenway (19), Shannon (16), and Kyle (13). Goal: To deliver every order correctly and on time; to send my kids to college; and still have enough money to buy Annie a dress each month when I retire. It’s Official! One of the industry’s most well-known names has joined Top 50 Promotional Agency, Shumsky. Matty Toomb began his career in the promotional marketing industry as a salesperson at Shumsky and now returns to the agency as Vice President of Sales. Toomb is a respected industry veteran working for some of the best organizations in the industry. He spent the last seven years launching products and building brand awareness campaigns in the healthcare market but always maintained his connections to the industry. In fact, Toomb plans to implement strategies that blend industry best practices with new tools and processes. A New York City native, Toomb graduated from the University of Dayton and has called Ohio home for his entire career. He has a proven track record as a fast starter and [...]
Why You Need an Online Company Store You’ve heard about the concept of online stores here and there, but haven’t taken the step (okay, feels more like a giant leap) to develop an online company store for your promotional products. Your marketing and sales teams have all been independently ordering based on their promotional needs, and that’s worked out just fine, right? Well, except that one time an account manager used an old logo for his last order of mugs, in the wrong color. Come to think of it, you don’t really have a good way of tracking who is ordering what and how often. For these reasons (and many more), let us talk you through the 4 most valuable reasons to think about starting an online store: Brand Management: Your organization has spent countless hours developing brand guidelines for many reasons. In its simplest form, you want to deliver a consistent brand experience to your target audience. An online company store ensures your branding will be consistent across a wide range of promotional products. With 24/7 access, your team can efficiently order brand compliant products for their events. This is the marketing and creative team’s dream -- a centralized [...]
Our 2016 catalog of promotional ideas is here! In a fast-paced world where there are thousands of news articles a day, endless YouTube videos to watch, multiple social media platforms to manage, and millions of people who just can't put down their phones, we are ready to make this year all about YOU and how to "Focus on Your Brand", so your customers focus on... YOU! Consider our catalog as a creative resource, complete with hundreds of items and applications to broaden your market reach. There is something for every promotion in categories such as technology, apparel, desktop items, recognition gifts, and trending products. We also have project worksheets to help you begin planning your next campaign. Take advantage of our expertise! Shumsky has over 60 years of experience in helping clients like you identify, source, and collaborate on the creative product choices to keep your goals, audience, message and budget all in clear focus. Keep the catalog at your desk for quick reference or if you’re the “less is more” type, visit our virtual catalog. Don’t forget to follow our Pinterest boards for new ideas throughout the year. Call 800-223-2203 to receive a catalog and start focusing on your brand!
How to effectively use branding guidelines One of the most important services Shumsky offers is helping our clients protect their valued brand. As much as we help promote your brand by providing promotional products, we are also responsible for ensuring your brand isn’t misused or abused in the process. The last thing you want is for your promotional partner to not have access to the correct usage of colors, sizes, or other specific guidelines created to prevent misuse. So, how do you avoid this kind of misuse? You can start by proactively sharing your branding guidelines with our team or your branding partner. Many of you might be familiar with using specific PMS colors in your logo (and many of you might know these PMS colors like the back of your hand). However, many brands choose to elaborate much further by specifying certain requirements in branding guidelines, such as: Restricting the use of certain backgrounds colors/patterns Requiring a predetermined amount of clear space around the logo A minimum size that the logo may be printed Specific tag lines that may or may not be used Every brand has [...]
Whether you hate to love it or love to hate it -- holiday shopping time is approaching. The never-ending bustling checkout lines and traffic jams hustling streets are imminent. Shumsky has a few holiday gift ideas from our online Holiday Gift Guide to get you started. All of these products can be branded with your company logo or personal holiday message. The best part? We’ll do it all for you (read: no lines or traffic jams). 1. For the Foodie: Think outside of the chocolate box by gifting this Italian Cooking Set. It includes a colander, bag of organic pasta from Italy, and jar of yummy sauce from Vincent’s Restaurant in little Italy (a secret old world recipe, how cool is that?). Package with an imprinted ribbon for added value! 2. For the Health Nut: Gemline’s Fitness Tracker is the perfect motivation to help drive those upcoming New Year’s resolutions! This product is half the price of FitBit® and can be decorated with a 1 color imprint. Available in black or white. 3. For the Wine-O: This Brookstone automatic wine opener is pretty to look at and easy to use! Now you [...]
Shumsky's Executive Director of Global Sales, Jill Albers, has been named one of the promotional products industry’s 2015 Rising Stars by PPB (Promotional Products Business) magazine. PPB is the industry’s flagship publication published by Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for more than 11,000 corporate member companies and 500,000 industry professionals who lead the $20+ billion industry. PPB magazine has selected its 2015 Rising Stars from an industry-wide annual competition. Nominated by industry peers and selected by an in-house panel, the 10 individuals chosen showcase an impressive array of accomplishments along with strong initiative, high energy, industry and community commitments, entrepreneurial prowess and demonstrated expertise in technology. Since PPB launched the program in 2010, it has become one of the most sought-after honors in the industry. “This year’s PPB Rising Stars are quite an impressive group,” says PPB editor Tina Berres Filipski. “It’s exciting to see what these individuals have accomplished in their short time in the industry and refreshing to see the skills and initiatives they are bringing to it. These are the most watchable young pros in the industry and we are delighted to spotlight them at this point in their careers.” This year’s [...]
Introducing Lumo Lift! Do you spend your time slouched in front of a computer or bent over your phone? Poor posture is taking its toll on your health and well-being. Lumo Lift is a small, lightweight wearable device that you affix on your clothing right below your collarbone to track your daily activity. This product provides gentle vibrational feedback when you slouch to remind you to sit tall and maintain great posture. Watch these instructional videos below to learn more about how to use Lumo Lift effectively. How to Wear It How to Connect Your Device Coaching Session Guidelines Ready to get started? Call Shumsky at 800-223-2203 for more information on this product.
In an effort to give you, our customers, easy access to the latest promo products and applications, we produced the Shumsky Showcase -- a gallery of quick promotional product videos that connect you to new and trending products. We understand you're busy, but still need and want the most creative promotions out there. You can source basic event items like pens and then turn to us to design a totally custom tote bag overseas for global distribution. The first installment of the Shumsky Showcase features Eric, one of our many knowledgeable account managers demonstrating the features of Quicksand. This item is available in the retail market, but it’s exclusive to Shumsky in the promotional industry. We can help you develop custom messaging for the container that fits your target audience, like “Let’s sculpt and shape your summer!” or Shumsky’s own “You don’t have to go to the beach to play in the sand”, which was featured in our summer self promotion campaign. Watch to learn more! Shumsky Showcase: Quicksand