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Shumsky Promotional Ideas Buzz

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Shumsky Wins Gold At PPAI Pyramid Awards

About the PPAI Pyramid Awards Promotional Products Association International (PPAI) celebrated the 60th Anniversary of its PPAI Pyramid Awards Competition awarding 44 Gold, 88 Silver, 12 Supplier Star and 10 Supplier Award of Merit winners at the PPAI Walk of Fame award ceremonies held January 16, 2018 at the Mandalay Bay Convention Center in conjunction with The PPAI Expo in Las Vegas, January 14-18. Since 1958, the PPAI Pyramid Awards have recognized and honored promotional products businesses and helped shine the spotlight on the collaborative business model unique to the industry. Shumsky, was presented a Gold Pyramid Award in Distributor Self Promotion for the 2018 Pyramid Award Competition. "I am thrilled to congratulate Shumsky, winner of PPAI’s prestigious Pyramid Award,” said Paul Bellantone, CAE, president and CEO at PPAI. “Shumsky’s dedication to solution-based selling combined with creative inspiration and the ability deliver promotional strategies that resonate with customers and deliver results.” "Ready to Knock Your Socks Off" There to accept the award was Matty Toomb, VP of Sales at Shumsky, and two members of Pop! Promos, a promotional product supplier. Matty teamed up with Pop! Promos for a three-month campaign called "Ready to Knock Your Socks Off." This campaign [...]

Juli Clark Joins Boost Engagement As Chief Operating Officer

Dayton, OH – Boost Engagement®, an industry leader in promotional products and employee engagement solutions, announced today that Juli Clark has joined the company as Chief Operating Officer. Clark joins Boost Engagement, the parent company of Shumsky and Boost Rewards, with extensive business and operational leadership roles in a number of large corporations, including Cisco, a Fortune 100 company. Most recently, Clark was Senior Vice President of Global Renewals and Customer Retention at Veritas. According to Dawn Conway, CEO of Boost Engagement, "Our Company is positioning ourselves for a record year in 2018. Juli is here to align our processes and teams to drive this growth. With her background in sales operations and strategic growth, the expertise Juli will bring to the team is invaluable." Clark says, “I am pleased to join Boost Engagement and its family of companies as COO. I have known the Shumsky name for years and it's exciting to join a woman-owned and operated company with such potential.”  In 2017, Shumsky/Boost Engagement was named to the list of Top 50 Distributors, the Inc 5000 list, and Dayton Business Journal’s list of Fastest Growing Companies. Shumsky is celebrating their 65th year in business. [...]

From Inc.com: Lessons on Surviving Industry Decline and Disruption

Shumsky and Boost Engagement's Chief Vision Officer, Michael Emoff, was interviewed by Tracy Leigh Hazzard on behalf of Inc.com. In the article, Michael discusses how Shumsky strives to stay relevant in an industry that is on the brink of disruption with big businesses like Wal-Mart and Amazon entering the promotional products space (click here for more on that topic). Michael is quoted as keeping his business on the up-and-up by remaining in a constant state of innovation, competing with ourselves to have the next great idea, and then it's a race to the patent office. To read the full article, click here.

New Hire Kits to Build your Culture (and Brand)

Overwhelming, time-consuming, disorganized, unclear… Just a few words you might be using to define the on-boarding process at your company. We found ourselves in the same boat a couple of years ago and decided it was time for a change. Similar to our mission statement, we needed to design, develop, and deliver a new (seamless, organized, clear, and FUN) process to our new hires, including a new hire kit. Shumsky’s Wellness Team transformed into our HY5 Culture Team. While many of the onboarding tasks required attention from Human Resources, the Marketing team attacked the (non-existent) new hire kit. We implemented new hire kits, or branded “swag bags”, to include our 2016 promotional products catalog, a branded baseball tshirt, personalized license plate, fanny pack, candy, and custom journal book with a letter from our owner that explains the meaning behind our mission, vision, and core values. The most important component of the swag bag is the personalized license plate which hangs at each employee’s desk. For each year of service, employees receive a new sticker or tag and it helps the new hires learn names much more quickly since they are all hanging at each person’s workstation. Swag bags are waiting at the [...]

4 Big Benefits of an Online Company Store

Why You Need an Online Company Store You’ve heard about the concept of online stores here and there, but haven’t taken the step (okay, feels more like a giant leap) to develop an online company store for your promotional products. Your marketing and sales teams  have all been independently ordering based on their promotional needs, and that’s worked out just fine, right? Well, except that one time an account manager used an old logo for his last order of mugs, in the wrong color. Come to think of it, you don’t really have a good way of tracking who is ordering what and how often. For these reasons (and many more), let us talk you through the 4 most valuable reasons to think about starting an online store: Brand Management: Your organization has spent countless hours developing brand guidelines for many reasons. In its simplest form, you want to deliver a consistent brand experience to your target audience. An online company store ensures your branding will be consistent across a wide range of promotional products. With 24/7 access, your team can efficiently order brand compliant products for their events. This is the marketing and creative team’s dream -- a centralized [...]

Fresh Promotional Ideas to Help Focus On Your Brand in 2016

Our 2016 catalog of promotional ideas is here! In a fast-paced world where there are thousands of news articles a day, endless YouTube videos to watch, multiple social media platforms to manage, and millions of people who just can't put down their phones, we are ready to make this year all about YOU and how to "Focus on Your Brand", so your customers focus on... YOU! Consider our catalog as a creative resource, complete with hundreds of items and applications to broaden your market reach.  There is something for every promotion in categories such as technology, apparel, desktop items, recognition gifts, and trending products. We also have project worksheets to help you begin planning your next campaign. Take advantage of our expertise! Shumsky has over 60 years of experience in helping clients like you identify, source, and collaborate on the creative product choices to keep your goals, audience, message and budget all in clear focus. Keep the catalog at your desk for quick reference or if you’re the “less is more” type, visit our virtual catalog. Don’t forget to follow our Pinterest boards for new ideas throughout the year. Call 800-223-2203 to receive a catalog and start focusing on your brand!

Protecting Your Brand with these Easy Steps

How to effectively use branding guidelines One of the most important services Shumsky offers is helping our clients protect their valued brand. As much as we help promote your brand by providing promotional products, we are also responsible for ensuring your brand isn’t misused or abused in the process. The last thing you want is for your promotional partner to not have access to the correct usage of colors, sizes, or other specific guidelines created to prevent misuse. So, how do you avoid this kind of misuse? You can start by proactively sharing your branding guidelines with our team or your branding partner.  Many of you might be familiar with using specific PMS colors in your logo (and many of you might know these PMS colors like the back of your hand). However, many brands choose to elaborate much further by specifying certain requirements in branding guidelines, such as: Restricting the use of certain backgrounds colors/patterns Requiring a predetermined amount of clear space around the logo A minimum size that the logo may be printed Specific tag lines that may or may not be used                         Every brand has [...]

7 Trendy Holiday Gift Ideas

Whether you hate to love it or love to hate it -- holiday shopping time is approaching. The never-ending bustling checkout lines and traffic jams hustling streets are imminent. Shumsky has a few holiday gift ideas from our online Holiday Gift Guide to get you started. All of these products can be branded with your company logo or personal holiday message. The best part? We’ll do it all for you (read: no lines or traffic jams).        1. For the Foodie: Think outside of the chocolate box by gifting this Italian Cooking Set. It includes a colander, bag of organic pasta from Italy, and jar of yummy sauce from Vincent’s Restaurant in little Italy (a secret old world recipe, how cool is that?). Package with an imprinted ribbon for added value! 2. For the Health Nut: Gemline’s Fitness Tracker is the perfect motivation to help drive those upcoming New Year’s resolutions! This product is half the price of FitBit® and can be decorated with a 1 color imprint. Available in black or white. 3. For the Wine-O: This Brookstone automatic wine opener is pretty to look at and easy to use! Now you [...]

PPB Magazine Names Shumsky’s Jill Albers to “Rising Star” List

Shumsky's Executive Director of Global Sales, Jill Albers, has been named one of the promotional products industry’s 2015 Rising Stars by PPB (Promotional Products Business) magazine. PPB is the industry’s flagship publication published by Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for more than 11,000 corporate member companies and 500,000 industry professionals who lead the $20+ billion industry. PPB magazine has selected its 2015 Rising Stars from an industry-wide annual competition. Nominated by industry peers and selected by an in-house panel, the 10 individuals chosen showcase an impressive array of accomplishments along with strong initiative, high energy, industry and community commitments, entrepreneurial prowess and demonstrated expertise in technology.   Since PPB launched the program in 2010, it has become one of the most sought-after honors in the industry. “This year’s PPB Rising Stars are quite an impressive group,” says PPB editor Tina Berres Filipski. “It’s exciting to see what these individuals have accomplished in their short time in the industry and refreshing to see the skills and initiatives they are bringing to it. These are the most watchable young pros in the industry and we are delighted to spotlight them at this point in their careers.”   This year’s [...]

Shumsky Has Rights to Sell Lumo Lift in the Promotional Industry

Introducing Lumo Lift! Do you spend your time slouched in front of a computer or bent over your phone? Poor posture is taking its toll on your health and well-being. Lumo Lift is a small, lightweight wearable device that you affix on your clothing right below your collarbone to track your daily activity. This product provides gentle vibrational feedback when you slouch to remind you to sit tall and maintain great posture. Watch these instructional videos below to learn more about how to use Lumo Lift effectively. How to Wear It How to Connect Your Device Coaching Session Guidelines Ready to get started? Call Shumsky at 800-223-2203 for more information on this product.