It’s impossible to go through a day without hearing news about the spread and potential worldwide impact of the Novel Coronavirus (COVID-19). We are hopeful that as COVID-19 continues to be prevalent around the world, diligence and compassionate care will help bring a swift resolution to those affected.

The Need

The world’s leading provider of pervasive data intelligence, data and analytics solutions, and hybrid cloud products, Teradata, came to Shumsky looking for a compassionate and creative solution to raise and donate money to charities in support of the fight against the coronavirus (COVID-19).

The Solution

A few Teradata employees formed a band called the Teradata Rockers. Our creative team got together and brainstormed an impactful solution to achieve the client’s goal– raise money for charities. We designed and launched a brand new online store for the Teradata Rockers band merch. The online store contains branded T-shirts and leather bracelets for purchase, where the proceeds are donated to charity. The store also includes MP3 files of the recorded songs and videos of the Teradata Rockers. Shumsky helped add 10-second clips of the songs and videos to the store so users can preview the songs and videos before purchasing/donating.

The Results

The program has been a huge success. Teradata is expecting that this program will generate thousands of dollars in orders that will ultimately be donated to charities involved in battling the hardships brought by the COVID-19 pandemic. The project is ongoing and Shumsky will continue to add more songs and videos to the store as the Teradata Rockers band creates them.

We’ve been building and supplying online company stores for over 25 years. As a trusted partner, our clients come to us looking for creative solutions to help deliver and connect their brand. So, when you’re ready to kick start your next project, let us show you what we do best.